OpenGraph: Facebook | Brand Artery

From Inception
to Maintenance.

From your brand's first sketches to your full web presence, I'm your partner, and after the launch, I stick around to care for your business and website as they evolve.

PACKAGES AND PRICING.

These are example prices so you have ballpark figures. Your individual project will have its individual pricing. Let's talk about it!

$ 1,400

One-pager. Neat, nifty, nimble.

One concise page in WordPress on your hosting. Plus legal documents and essential tech features.

  • Fully guided project
    ⓘI guide and support you via e-mail, phone, Skype, Zoom or in person throughout all steps of the project.
  • Management tool
    ⓘA tool we share on Google Spreadsheets to manage metadata, your style guide, keywords, your business fact sheet and more.
  • 301 redirects
    ⓘIf you had a previous website: redirections of old URLs to the ones on your new website.
  • Design, layout
  • UX and structure
    ⓘStrategic planning of your website's structure and user experience, the user's journey across your website.
  • Development
    ⓘUsing the content management system, WordPress, and the sophisticated Beaver Builder page builder tool.
  • Fully responsive
    ⓘResponsive design means correct, beautiful layout on all screen sizes (smartphones, tablets, PC...).
  • Style guide
    ⓘYour colour palette, used fonts, design indiosyncrasies.
  • Testimonials
    ⓘImplementation on your website, provided you have them.
  • Favicon
    ⓘSmall site icon appearing in your browser's tab, in bookmarks, on smart phone home screens and elsewhere. See FAQ for details and examples.
  • Social media optimized
    ⓘPart of on-page SEO. Ensuring proper previews load when your website is shared on Facebook, Twitter, WhatsApp, Skype etc. See FAQ for details and examples.
  • SEO groundwork
    ⓘOn-page SEO measures such as metadata for search engines and social media, image alt-tags, speed optimization, responsive design. See FAQ for more details.
  • Optimized page speed
  • SSL encryption
    ⓘModern necessity. Encrypts traffic to your website, indicated by the padlock icon in your browser's address bar.
  • 404 page
    ⓘA user-friendly page that appears when a user attempts to access a URL that does not exist on your website, explaining what happened and what could be done next.
  • Legal documents
  • Training, manual
    ⓘA training session for you to learn how to edit your website, plus a user manual with tutorial videos.
  • Full security
    ⓘIncludes firewall, login protection, spam filtering, two-factor authentication, reCAPTCHA, HTTP security headers etc. See FAQ for details.
  • E-mail whitelisting
    ⓘBy setting a so-called DNS SPF record in your hosting account, we decrease the risk that e-mails you send from your domain (e.g. my.name@mywebsite.com) are marked as spam by recipients.
  • Web analytics
    ⓘUsing the free, open-source, self-hosted web analytics tool Matomo, which provides you full ownership of your data and protects your users' privacy. Will set up Google Analytics instead if desired. See FAQ for details.
  • Google Search Console
    ⓘRegistering your website on Google Search Console to facilitate and speed up indexing, as well as monitor the site's performance.
  • Uptime monitoring
    ⓘUsing UptimeRobot to see when your site goes down and react quickly.
Example Website

$ 2,000

Coolness pack for serious biz.

WordPress website with up to 7 pages. Plus legal documents, essential feaures and 3 Coolness add-ons.

Coolness add-ons to choose 3 from:

  • Translation (German, English)
    ⓘTrained linguist and life-long pen wizard, worked in journalism since 2000, studied German and English, spent 10 years in Montreal, worked in video game localization for 7 years and 100% bilingual today.
  • Copy editing
    ⓘCorrection and optimization of website texts you deliver. More details in my FAQ.
  • Text production
    ⓘCreation and of the text for your website, max. 500 words per page.
  • Hosting + domain setup
    ⓘWe pick your domain, get a hosting provider and plan for you and I set it all up.
  • Domain move
    ⓘTransfer of existing domain from old hosting provider to new one / ours
  • E-mail move
    ⓘTransfer of existing mailboxes from old hosting provider to new one / ours. Additional costs might incur depending on scope.
  • Blog
  • Branding
    ⓘWordmark (a type of logo, stylized version of your name), distinct layout, design traits, colour palette, fonts.
  • Business fact sheet
    ⓘAnswering the most important questions about your business and collecting keywords for your content.
  • Google My Business
    ⓘEstablishment or overhaul of your entry on Google My Business.
  • Event calendar
    ⓘFull-featured event calendar using the "The Event Calendar" WordPress plugin. Setup, styling and configuration.
  • Live chat
    ⓘUsing the customer service software LiveZilla, which provides live chat, messaging, a ticket system and more.
  • Complex web forms
    ⓘE.g. for orders, feedback, submissions. Can feature custom dropdown menus, checkboxes, radio buttons, file attachments, various field types and more. Using the WordPress plugin, Contact Form 7.
  • Multi-language support
    ⓘUsing the WordPress plugin, Polylang. Support for any language. Can only be implemented when website is complete and approved in main language.

Essentials:

  • Fully guided project
    ⓘI guide and support you via e-mail, phone, Skype, Zoom or in person throughout all steps of the project.
  • Management tool
    ⓘA tool we share on Google Spreadsheets to manage metadata, your style guide, keywords, your business fact sheet and more.
  • 301 redirects
    ⓘIf you had a previous website: redirections of old URLs to the ones on your new website.
  • Design, layout
  • UX and structure
    ⓘStrategic planning of your website's structure and user experience, the user's journey across your website.
  • Development
    ⓘUsing the content management system, WordPress, and the sophisticated Beaver Builder page builder tool.
  • Fully responsive
    ⓘResponsive design means correct, beautiful layout on all screen sizes (smartphones, tablets, PC...).
  • Style guide
    ⓘYour colour palette, used fonts, design indiosyncrasies.
  • Testimonials
    ⓘImplementation on your website, provided you have them.
  • Favicon
    ⓘSmall site icon appearing in your browser's tab, in bookmarks, on smart phone home screens and elsewhere. See FAQ for details and examples.
  • Social media optimized
    ⓘPart of on-page SEO. Ensuring proper previews load when your website is shared on Facebook, Twitter, WhatsApp, Skype etc. See FAQ for details and examples.
  • SEO groundwork
    ⓘOn-page SEO measures such as metadata for search engines and social media, image alt-tags, speed optimization, responsive design. See FAQ for more details.
  • Optimized page speed
  • SSL encryption
    ⓘModern necessity. Encrypts traffic to your website, indicated by the padlock icon in your browser's address bar.
  • 404 page
    ⓘA user-friendly page that appears when a user attempts to access a URL that does not exist on your website, explaining what happened and what could be done next.
  • Legal documents
  • Training, manual
    ⓘA training session for you to learn how to edit your website, plus a user manual with tutorial videos.
  • Full security
    ⓘIncludes firewall, login protection, spam filtering, two-factor authentication, reCAPTCHA, HTTP security headers etc. See FAQ for details.
  • E-mail whitelisting
    ⓘBy setting a so-called DNS SPF record in your hosting account, we decrease the risk that e-mails you send from your domain (e.g. my.name@mywebsite.com) are marked as spam by recipients.
  • Web analytics
    ⓘUsing the free, open-source, self-hosted web analytics tool Matomo, which provides you full ownership of your data and protects your users' privacy. Will set up Google Analytics instead if desired. See FAQ for details.
  • Google Search Console
    ⓘRegistering your website on Google Search Console to facilitate and speed up indexing, as well as monitor the site's performance.
  • Uptime monitoring
    ⓘUsing UptimeRobot to see when your site goes down and react quickly.
Example Website

Looking a bit expensive?

Let's talk. We'll find a way.

You're an aspiring artist, young creator with a big vision, entrepreneur igniting your career? Is your budget for the foot in the door easily exhausted?

I know what it's like. We all start by taking the first step, and I've been there. Let's talk about what you need! I'm sure I can help you take off on the Web without draining your funds.

Write m.e.

$ 2,800

Premium pack. Whole 9 yards, no bad surprises, mind at ease.

  • Fully guided project
    ⓘI guide and support you via e-mail, phone, Skype, Zoom or in person throughout all steps of the project.
  • Management tool
    ⓘA tool we share on Google Spreadsheets to manage metadata, your style guide, keywords, your business fact sheet and more.
  • Hosting, domain
    ⓘWe pick your domain, get a hosting provider and plan for you and I set it all up.
  • Domain move
    ⓘIf necessary: transfer of existing domain from old hosting provider to new one / ours, transfer of e-mails (additional costs might incur depending on scope).
  • 301 redirects
    ⓘIf you had a previous website: redirections of old URLs to the ones on your new website.
  • Branding
    ⓘWordmark (a type of logo, stylized version of your name), distinct layout, design traits, colour palette, fonts.
  • Design, layout
  • UX and structure
    ⓘStrategic planning of your website's structure and user experience, the user's journey across your website.
  • Business fact sheet
    ⓘAnswering the most important questions about your business and collecting keywords for your content.
  • Development
    ⓘUsing the content management system, WordPress, and the sophisticated Beaver Builder page builder tool.
  • Fully responsive
    ⓘResponsive design means correct, beautiful layout on all screen sizes (smartphones, tablets, PC...).
  • Style guide
    ⓘYour colour palette, used fonts, design indiosyncrasies.
  • Testimonials
    ⓘImplementation on your website, provided you have them.
  • Favicon
    ⓘSmall site icon appearing in your browser's tab, in bookmarks, on smart phone home screens and elsewhere. See FAQ for details and examples.
  • Social media optimized
    ⓘPart of on-page SEO. Ensuring proper previews load when your website is shared on Facebook, Twitter, WhatsApp, Skype etc. See FAQ for details and examples.
  • SEO groundwork
    ⓘOn-page SEO measures such as metadata for search engines and social media, image alt-tags, speed optimization, responsive design. See FAQ for more details.
  • Optimized speed
  • SSL encryption
    ⓘModern necessity. Encrypts traffic to your website, indicated by the padlock icon in your browser's address bar.
  • 404 page
    ⓘA user-friendly page that appears when a user attempts to access a URL that does not exist on your website, explaining what happened and what could be done next.
  • Legal documents
  • Training, manual
    ⓘA training session for you to learn how to edit your website, plus a user manual with tutorial videos.
  • Full security
    ⓘIncludes firewall, login protection, spam filtering, two-factor authentication, reCAPTCHA, HTTP security headers etc. See FAQ for details.
  • E-mail whitelisting
    ⓘBy setting a so-called DNS SPF record in your hosting account, we decrease the risk that e-mails you send from your domain (e.g. my.name@mywebsite.com) are marked as spam by recipients.
  • Web analytics
    ⓘUsing the free, open-source, self-hosted web analytics tool Matomo, which provides you full ownership of your data and protects your users' privacy. Will set up Google Analytics instead if desired. See FAQ for details.
  • Google My Business
    ⓘEstablishment or overhaul of your entry on Google My Business.
  • Google Search Console
    ⓘRegistering your website on Google Search Console to facilitate and speed up indexing, as well as monitor the site's performance.
  • Uptime monitoring
    ⓘUsing UptimeRobot to see when your site goes down and react quickly.

Plus 2 Coolness add-ons:

  • Text production
    ⓘCopywriting and editing: Creation of all text content for your website, approx. 500 words per page.
  • Translation (Ger, Eng)
    ⓘTrained linguist and life-long pen wizard, worked in journalism since 2000, studied German and English, spent 10 years in Montreal, worked in video game localization for 7 years and 100% bilingual today.
  • Event calendar
    ⓘFull-featured event calendar using the "The Event Calendar" WordPress plugin. Setup, styling and configuration.
  • Live chat
    ⓘUsing the customer service software LiveZilla, which provides live chat, messaging, a ticket system and more.
  • Complex web forms
    ⓘE.g. for orders, feedback, submissions. Can feature custom dropdown menus, checkboxes, radio buttons, file attachments, various field types and more. Using the WordPress plugin, Contact Form 7.
  • Multi-language
    ⓘUsing the WordPress plugin, Polylang. Support for any language. Can only be implemented when website is complete and approved in main language.

Plus 1 Premium add-on:

  • Photography
    ⓘExtended photo sessions on site, including during daily operations and special events.
  • Community forum
  • Custom content types
    ⓘBehaves like blog posts. E.g. for building a recipe directory on your website. New content type would be "recipe", featuring custom fields for ingredients, preparation time, difficulty, instructions...
  • Local citations
    ⓘLet's feature your business on relevant local business directories or company listings.

This is for 1 WordPress website with up to 10 pages (~600 words per page), plus blog and legal documents.

For an annotated breakdown of components and individual prices, check the PDF below.

Individual features + prices (PDF)

EXTENSION PACKS.

Photography

Original photos by a professional.

FROM $ 500

  • One-day photo session
  • Team and individual portraits
  • Office life photography
  • Workplace and tool stills
  • Customer interaction shots
  • Visit my photography website
Photography Website

CUSTOM WEBSITE

Assemble your own package!

FROM $ 1.400

  • All essential features included
  • Brand Artery process included
  • Brand Artery system included
  • Pick your Coolness add-ons
  • Pick your Premium add-ons
  • Contact me for a package quote
Full Feature List (PDF)

Carefree care

Monthly website maintenance.

$ 10 / MONTH

  • Protection from bad guys
  • Software/security updates
  • Monthly backups + testing
  • Fixes and content updates
  • New Brand Artery features
  • Ongoing personal support

How does your web presence stay stable, secure and technologically up-to-date?

  1. Backup of your entire website
  2. Updates: WordPress, plugins, themes
  3. Error protection: extensive testing and immediate bug fixing
  4. Evolution: latest Brand Artery features, tweaks and optimization, content changes by request

Others send a robot to run backups and updates. Suddenly, it's October and you notice the map on your contact page has been broken since July.

That's why I run your backups and updates by hand. Then, I test your website for technical errors. I'm there whenever there's a mishap: from a serious handling mistake to a hacker attack.

I ensure you always have the latest Brand Artery features: a new plugin, tighter code, improved SEO, more efficient modules and processes... The web evolves, Brand Artery evolves. Let your website evolve, too!

Also included: content updates when you need them. A new section, a new tour date, a change of address, the nifty new portrait photo.

Website analysis

Get your website tested now!

$ 60

  • In-depth report with suggestions
  • Become aware of security risks
  • Identify design shortcomings
  • Leverage SEO potential
  • Plug holes in layout and structure
  • Learn which contents to optimize

What are the quick and simple measures you can take to optimize your website's speed, search engine performance, social media integration, security, user experience, appeal, persuasiveness? I can help you leverage the potential of your trusty, good old website.

Branded assets

Keep on rocking in the real world.

FROM $ 50

  • Business cards
  • Flyers, posters
  • Pamphlets
  • Presentations
  • Watermarks
  • Stationery etc.

Your brand should shine far and wide into the real world, on pamphlets, press kits, portfolios, stationery and of course, your business cards.

Let's make them instantly recognizable and establish your brand as a professional enterprise in the minds of the people you meet.

Examples

Social Media

Your profiles and tools, branded.

FROM $ 50

  • YouTube channel
  • LinkedIn
  • XING
  • Facebook page
  • Newsletter
  • ...and more

Do your social media profiles and newsletter reflect your brand? Do they feature consistent branding and your visual corporate identity?

It's not just about slapping your logo somewhere (though that's a start). Let's infuse your banners, profile pictures, descriptions and details with your personality, using the same recognizable visuals and language that make your website to persuasive.

BRANDING SHOWCASE
PHOTOGRAPHY WEBSITE

The Brand Artery promises.

Presentation

Original words, photography, design: made to measure, not off the rack.

ORIGINAL CONTENT

What's your look and feel?

Original words, photography and design help you achieve distinction as a recognizable authority in your field.

I'm here to craft these assets and infuse them with your personality, based on in-depth interviews, photo sessions and collaboration on your website's design and content.

After all, there is only one you. Let's make you shine!

Read more...

Persuasion

Delivering your message so you win the hearts and minds of your audience.

ENDURING PRESENCE

Nowadays, anybody can slap together a website with a builder kit and some stock imagery.

But then what? Its job isn't to just sit there. It's supposed to establish a sustainable presence in the hearts and minds of your audience!

That's why you and I team up. Even before I drop the first line of code, we conceive a strong concept and communication strategy for your brand.

Read more...

Optimization

Your search engine and social media appearance: get indexed properly and show like a pro.

FULL OPTIMIZATION

Your new website meets the modern on-page SEO standards.

That means appealing, professionally written content that packs a search result punch.

It means complete and correct metadata, from titles to image attributes, so your previews on social media and search engines attract and persuade.

It means speed optimization, SSL encryption, responsive design and accessibility for a top-notch user experience.

Read more...

Autonomy

Tired of hiring experts to edit your website? From now on, manage it yourself.

AUTONOMY

Who gets to manage, edit and update your website? That's right, you.

Your new website runs on WordPress and uses the powerful Beaver Builder page builder. With it, you can make your changes right on the front end with an intuitive graphical interface.

I give you a training session plus a full user manual with instructional videos.

Read more...

Loyalty

I'm there when you need me. Get the freedom you want and the support you need.

LOYALTY

Enjoy the freedom you want, get the support you need.

I've heard the stories: time, effort and money invested in a website, and now you're unable to access or edit it because the web designer's long gone or never responds to your e-mails.

Rest assured: I'm not going anywhere. When something goes awry, when you need an update, extension or other types of assistance, I'll respond promptly and help reliably.

Read more...
WRITE M.E.!