OpenGraph: Twitter | Brand Artery

Archive: Web Projects
by Brand Artery.

A Brand Artery website showcases the unique personality of your business while providing a responsive, coherent and memorable user experience to the visitors it attracts.

MATT'S WEBSITES: Archive.

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One-Pager © 2019 | Screenshots | Details | Visit

Financial Expert Michael Ringeisen

  • Complete conception of brand identity and website
  • Branding: Logo, colour palette, fonts
  • Website: Design, Layout, Development

Finance and pension expert Michael Ringeisen's website conveys a feeling of calm and wealth with a clear, stylishly arranged typeface and a deliberately chosen gold tone as a single accent color.

I'm quite fond of Michael Ringsisen's idea to use a recorded audio message to not only speak to the visitor, but also to establish a little extra trust and connection with this personal "touch".

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Multi-Pager, © 2019 | Screenshots | Details | Visit

Psychologist Cornelia van den Hout

  • Branding: logo, colours, fonts
  • Website: development, layout, design
  • Several photos by Brand Artery

The website of psychologist Cornelia van den Hout, which replaces her previous website, is the product of a close, productive collaboration between me and the client.

While I was dealing with design, colors, logo and typeface, Cornelia van den Hout provided numerous photos and contributed a lot of creative input to the layout.

Navigating the project and its goals together required repeated coordination, sometimes we experimented and discarded, other times we made compromises. The final product is a website we're both quite happy with.

I continue to have a good personal and professional relationship with Cornelia van den Hout, and we regularly embark on new small or medium-sized undertakings.

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Multi-Pager, © 2018-2019 | Screenshots | Details | Visit

123-Scancenter

  • Website: design, layout, development
  • Branding: fonts and colour palette based on existing logo
  • Photography by Brand Artery

The 123-Scancenter is a digitization service in Kelkheim im Taunus for slides and old film formats, from VHS to Super 8 to substandard film.

In the spring of 2019, I built the new website for this service provider based on the existing corporate design (logo, color palette, main font).

In an extensive photo session, I collected images in the office and workshop of the 123-Scancenter at the end of 2018, including portraits of the managers. I also revised the texts from the old website for the new website.

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One-Pager © 2018-2019 | Screenshots | Details | Visit

Computer Service: XPert-PC

  • Branding: colours, logo, fonts
  • Complete conception of logo and design
  • Copywriting: wrote all texts
  • Photography direction

The one-pager website for the computer repair and maintenance service XPert-PC, which I started at the end of 2018 with my brother, David Elsdörfer.

For this project, we first shot the photo under my direction. I then created the company's branding, including the logo, color palette and fonts, as well as the layout and design of the website.

For the presentation, we chose a personal, friendly style that expresses the company's professionalism and dedication to its subject.

I then incorporated our characters as computer-loving nerds, hobbyists with a passion for hardware and software, into my copywriting efforts when I created the text for the website.

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One-Pager, © 2018 | Screenshots | Details | Visit

Autonomous Driving Simulation: AMoDeus

  • Branding: logo, colours, fonts
  • Website: design, layout, development

The website for the autonomous driving simulator, AMoDeus uses videos from the program's UI to give a representative, moving impression of the software right at the start.

It was developed in 2018 for the AMoDeus team at ETH Zurich. I created the design (colors, logo, fonts, layout) and adapted the texts supplied by the team.

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Multi-Pager, © 2018 | Screenshots | Details | Visit

Law Office: ServImm

  • Complete conception and realization
  • Photography by Brand Artery
  • Copywriting / text editing
  • Branding: colours, fonts (logo provided by client)

ServImm is the law firm of Angela Potvin, my first client. After I'd built Angela's first website on apotvin.com in 2015 and 2016, she approached me with this new project in 2018.

All photos were shot by me, some in a dedicated photo session for the project. I created the layout and design based on the logo supplied by the client.

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Multi-Pager, © 2018 | Screenshots | Details | Visit

Project Manager Sebastian Korsch

  • Branding: logo, colours, fonts
  • Website: development, design, layout
  • Portrait photo by Brand Artery
  • Blog: implementation and styling

The website of project manager and change manager Sebastian Korsch is a minimalist online portfolio, a resume, a web business card.

With a clear structure and plenty of white space that allows the elements to breathe, the site represents Sebastian Korsch, the professional and the individual. The website was created in close, fruitful cooperation with the client and offers everything worth knowing about Korsch in his idiosyncratic writing style.

The portrait photo was taken alongside many other portraits during one afternoon photo session.

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Multi-Pager, © 2018 | Screenshots | Details | Visit

Jazz/Pop Pianist Nilia Berkin

  • Website: layout, design, development
  • Branding: logo, colours, fonts
  • Photography by Brand Artery

After several extensive photo sessions at live gigs by Jazz and Pop artist Nilia Berkin in Montreal, it was time: the old website had to go, the new one was born.

Between 2017 and 2018, I worked closely with Nilia to design the professional look, feel and message of the website while infusing it with her personality. We agreed on the dark red colors, the textures in the background of the page and the simple, business-like fonts while making compromises in some places.

I created the texts for Nilia based on interviews and the information she provided.

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Multi-Pager, © 2018 | Screenshots | Details | Visit

Tax Consultants: Zerhau · Gieseke · Sickel

  • Design, layout and development based on existing branding
  • Photography by Brand Artery

The tax consultancy office Zerhau, Gieseke, Sickel in Hofheim im Taunus approached me in 2018, asking me rebuild their old website in a technically and stylistically modern manner.

We started with an in-depth photo session, during which we collected impressions from the agency's offices and its surroundings.

The team also provided photos of their location in the city of Erfurt, and I gathered as content for the website by doing interviews and collecting material from them.

I edited all image and text material and processed it for presentation on the web. Based on the established branding and logo, I built a design for the website deliberately drawn with diagonal lines.

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One-Pager © 2017 | Screenshots | Details | Visit

Test Manager · Business Analyst · Rebekka Negi

  • Branding: logo, colour palette, fonts
  • Extensive photo session
  • Copywriting based on interviews and provided materials

For Rebekka Negi, Test Manager and Business Analyst, I created this one-pager, an online business card with her project history, qualifications and biography, in collaboration with Pro-File.ONE.

The project started with a full-day photo session, during which I created numerous portrait shots of Rebekka Negi.

Together with the client, I then crafted the copy that introduces website visitors to Mrs. Negi as a business person and genuine human.

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One-Pager, © 2017 | Screenshots | Details | Visit

Project Manager Matthias Würth

  • Branding: logo, colour palette, fonts
  • Website: design, layout, development
  • Photography and graphics (world map)
  • Text editing/revision

This one-pager is an online business card and resume. I created the website in the autumn of 2017 in close collaboration with Matthias Würth, who took a lot of time for our interviews and the collection of source materials.

At the beginning of the project, we had a several-hour portrait photo session in the Squaire building at Frankfurt am Main Airport. Colors and fonts were chosen to match both the photos and the intended professional, stylish website design. I partly wrote and partly edited the texts, and I also designed the world map with Wuerth's work locations.

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Draft, 2018 | Screenshots | Details

Draft/Concept: Ritzy Agency

  • Complete conception and realization
  • Branding: logo, fonts, colours
  • Photography partly by Brand Artery

A concept I created in 2018 for Montreal entrepreneur, Sherlyne Michel.

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Drafts, © 2016 | Screenshots

Cutting Room Floor: Drafts 2016

  • Design studies and concepts I created in 2016.

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